It’s a new year. In 2013 Realtors should be looking for an edge against the competition. Nothing can be more valuable than your online presence. How does your listings on the MLS stack up to the others? Using a professional photographer will set you apart from all the other Realtors in your market.
As a Realtor, you are selling a families largest investment. They deserve and demand a Realtor that is taking advantage of all the tools out there to get their home sold as fast as possible and for top dollar. What are you telling your clients? Having a professional photographer in your tool belt will set you apart. It is telling your clients that you yourself are a professional and you mean business when it comes to getting their home sold.
Remember that old saying You Never Get a Second Chance to Make a First Impression? What are the images in your MLS listing saying to your potential buyers? These buyers start their home search online long before they ever speak with a Realtor. Your listings must shine. Hiring a professional photographer will push your listings into the “Must See” pile while all others will simply be passed over.